Our return to the LA Ski Dazzle Convention at the LA Convention Centre was nothing short of incredible. From the moment we arrived, the atmosphere was buzzing — thousands of excited skiers, snowboarders, families, and industry enthusiasts pouring through the doors, ready to dive into all things winter. The energy was infectious. Every aisle was lined with fun, dynamic vendors showcasing everything from gear and gadgets to trips, experiences, and mountain culture. Sharing the space with such a wide mix of passionate people made it feel less like a trade show and more like a full winter festival.
Sharing Big White With Thousands
For us, the highlight was the opportunity to represent Big White and share what makes our resort so unique. Over three full days, we had nonstop conversations about the mountain, the village, and — of course — the incredible real estate opportunities available. People were genuinely intrigued, many hearing about Big White for the first time, and the response was overwhelmingly positive.
The USD Advantage That Caught Everyone’s Attention
The moment we started talking numbers, you could see everyone lean in. Explaining how strong the USD is against the CAD right now opened a lot of eyes — and the excitement only grew when we shared that Big White is exempt from foreign buyer bans and additional taxes that impact other regions. That combination sparked so many productive, enthusiastic discussions. It was clear that buyers are not just interested in a ski property; they’re interested in value, stability, and lifestyle — all of which Big White delivers effortlessly.

Building Connections That Matter
We met families dreaming of a cozy slopeside getaway, investors curious about rental potential, and long-time skiers who suddenly realized owning at a Canadian resort might actually be within reach. These conversations are exactly why we believe so strongly in returning to Ski Dazzle each year. It’s exposure to a massive, highly engaged audience who truly appreciates what we offer.
A Fun, Energizing, and Invaluable Trip
Beyond the business side, it was simply a fun, energizing few days. Sharing space with creative vendors, swapping stories with fellow ski lovers, and feeling the buzz of thousands of people who love the mountains as much as we do reminded us why we do this — big energy creates big opportunities.
We walked away with new connections, fresh excitement for the season, and a renewed appreciation for how special Big White really is. This trip was incredibly valuable in spreading awareness — not only about the resort itself, but about the ease and opportunity of owning property here.
And yes… we’re already counting down the days until we return next year!







Some more exciting news is that Big White just introduced a state of the art car charging stations in Happy Valley! This is great to see for the growth of the resort. Read more about it
As discussed in my previous
many tourists arriving and renting condos and chalets for days or weeks at a time providing great revenue for the investor. This year we have seen an increase of not only investors purchasing but also families. The resort is less than a 45 minute drive from Kelowna making it a great place for families to escape to on the weekends.